Why Bilinguals Are Smarter

Harriet Russell

SPEAKING two languages rather than just one has obvious practical benefits in an increasingly globalized world. But in recent years, scientists have begun to show that the advantages of bilingualism are even more fundamental than being able to converse with a wider range of people. Being bilingual, it turns out, makes you smarter. It can have a profound effect on your brain, improving cognitive skills not related to language and even shielding against dementia in old age.

This view of bilingualism is remarkably different from the understanding of bilingualism through much of the 20th century. Researchers, educators and policy makers long considered a second language to be an interference, cognitively speaking, that hindered a child’s academic and intellectual development.

They were not wrong about the interference: there is ample evidence that in a bilingual’s brain both language systems are active even when he is using only one language, thus creating situations in which one system obstructs the other. But this interference, researchers are finding out, isn’t so much a handicap as a blessing in disguise. It forces the brain to resolve internal conflict, giving the mind a workout that strengthens its cognitive muscles.

Bilinguals, for instance, seem to be more adept than monolinguals at solving certain kinds of mental puzzles. In a 2004 study by the psychologists Ellen Bialystok and Michelle Martin-Rhee, bilingual and monolingual preschoolers were asked to sort blue circles and red squares presented on a computer screen into two digital bins — one marked with a blue square and the other marked with a red circle.

In the first task, the children had to sort the shapes by color, placing blue circles in the bin marked with the blue square and red squares in the bin marked with the red circle. Both groups did this with comparable ease. Next, the children were asked to sort by shape, which was more challenging because it required placing the images in a bin marked with a conflicting color. The bilinguals were quicker at performing this task.

The collective evidence from a number of such studies suggests that the bilingual experience improves the brain’s so-called executive function — a command system that directs the attention processes that we use for planning, solving problems and performing various other mentally demanding tasks. These processes include ignoring distractions to stay focused, switching attention willfully from one thing to another and holding information in mind — like remembering a sequence of directions while driving.

Why does the tussle between two simultaneously active language systems improve these aspects of cognition? Until recently, researchers thought the bilingual advantage stemmed primarily from an ability for inhibition that was honed by the exercise of suppressing one language system: this suppression, it was thought, would help train the bilingual mind to ignore distractions in other contexts. But that explanation increasingly appears to be inadequate, since studies have shown that bilinguals perform better than monolinguals even at tasks that do not require inhibition, like threading a line through an ascending series of numbers scattered randomly on a page.

The key difference between bilinguals and monolinguals may be more basic: a heightened ability to monitor the environment. “Bilinguals have to switch languages quite often — you may talk to your father in one language and to your mother in another language,” says Albert Costa, a researcher at the University of Pompea Fabra in Spain. “It requires keeping track of changes around you in the same way that we monitor our surroundings when driving.” In a study comparing German-Italian bilinguals with Italian monolinguals on monitoring tasks, Mr. Costa and his colleagues found that the bilingual subjects not only performed better, but they also did so with less activity in parts of the brain involved in monitoring, indicating that they were more efficient at it.

The bilingual experience appears to influence the brain from infancy to old age (and there is reason to believe that it may also apply to those who learn a second language later in life).

In a 2009 study led by Agnes Kovacs of the International School for Advanced Studies in Trieste, Italy, 7-month-old babies exposed to two languages from birth were compared with peers raised with one language. In an initial set of trials, the infants were presented with an audio cue and then shown a puppet on one side of a screen. Both infant groups learned to look at that side of the screen in anticipation of the puppet. But in a later set of trials, when the puppet began appearing on the opposite side of the screen, the babies exposed to a bilingual environment quickly learned to switch their anticipatory gaze in the new direction while the other babies did not. (Read more)

Amadou M. Sall

How To Do Multilingual Keyword Research

Top Languages on the Internet

Languages like Chinese and Spanish have grown considerably on the web (see infograph) and Internet users in foreign markets prefer to conduct searches in their own language.

In order to tap into foreign search markets, companies need to provide a multilingual website that covers the languages of the targeted markets.

This post will outline strategies on how a non-speaker of foreign languages can conduct keyword especially for Latin based languages like French, Spanish, German etc.

Translating Keywords

The first step is to translate an existing keyword set to find equivalents in another language.

Translation tools like Yahoo’s Babelfish (recommended) and Google Translate can be used to translate keywords.Use translation dictionaries like Bab.La to verify their accuracy.

It is recommended that a professional translator, preferably a native speaker, is used because of their understanding of the language and ability to provide localized keywords.

Local understanding of what terms are appropriate in a market can generally only be provided by a native speaker.

Another way of finding accurate keywords is by analyzing competitors who rank highly for generic terms that are to be targeted; this can be used to get an idea of what search terms work in a specific market.

Keyword Insight & Analysis

Known online services by Google, such as Insights for Search and Adwords Keyword Tool, are useful for multilingual keyword analysis. They have the ability to provide insight and information for foreign markets in their specific language(s).

Google’s Global Market Finder is another helpful tool for this research; it is a global market tool to research foreign opportunities by English language keywords. The tool isn’t as widely used or well-known to search marketers as the other two services but it’s a very valuable for identifying overseas opportunities.

Global Market Finder locates search interest within specified group of countries in their own languages. It collates data from Internet searches globally to show the number of times a keyword is searched in foreign countries in local languages. This tool can be used by companies to find foreign markets that they should target if they intend to expand overseas.

For multilingual keyword research, the tool is useful in researching keyword search volume in foreign markets. The most beneficial thing about it is that English keywords can be used which are translated by the tool itself.

Google Global Market Finder

Google Insights for Search should also be used for multilingual keyword research. Research through this tool gives a good indication of the decline of English language searches in foreign markets as web users prefer to conduct searches in local languages.

The Internet population in emerging markets like Brazil has grown steeply in the last decade. Web users in Brazil now conduct web searches in their own language rather than English.

Google Insights for Search

Google Adwords Tool is able to gather information about search volumes and competition for selected Multi-language keywords.

The language can be selected from the top menu, and it becomes location specific for localized data. It also provides a list of related keywords that can be used to expand on an existing set and locate long tail keywords.

Once the set of keywords has been analyzed through these tools, the information gathered can be used as an indicator of how relevant the keywords are for a particular market. (Read more)

Amadou M. Sall

How to convince natives to speak to you in their language

chatSome people may be surprised to hear that even when living in the country that speaks the language you want to learn, it can still be very hard to convince someone to actually speak it to you! Presuming you can read this blog you have been cursed with being a native (or fluent) in a language that so many people want to practise: English. It can be even more frustrating when you finally come across a native speaker when not in their country, but are dismissed with them answering immediately in English. Defeated, you continue talking in English, they win…

Surely they should be grateful? You’ve put all of that time into learning their language and may have even moved to their country. They should be helping you and encouraging you!! Well, not necessarily. From their perspective it may be much more interesting practising English, or maintaining a comfortable smooth conversation if they already speak English well. It’s just not interesting or fun helping you speak their language if they feel your level isn’t good enough. But there are ways to convince them!

Easiest way – just ask

It’s amazing how quickly some of us give up; it’s easier for us to speak English and the other person may quite like speaking English, so English can just seem like the logical choice. A lot of these people are used to meeting English speakers not interested in learning their language, so they may just presume that you prefer to speak English and speak to you in your own language. They aren’t insulting your language level, they may actually be thinking that they are doing you a favour.

If you actually say “Do you mind if we speak in your language? I’d really like to practise” (saying it in the language in question of course) you would be surprised how often this works. You rarely have to actually do more than this – people in many countries are quite glad that you aren’t a typical traveller convinced that English is the only way to communicate, and they may be surprised that you want to speak their language and ask why – and the conversing begins! :) There are so many nice people in the world, and simply asking them is all you really need most of the time. In fact, in a lot of countries/cultures, this question isn’t even necessary. I don’t remember ever having to convince a Brazilian to speak Portuguese with me for example. I was “warned” that the Czechs may not be so helpful, but up to now most of those that I have asked directly to help me have obliged.

But with much more commonly learned languages, they’ve already heard it all before and may not be interested in hearing their language “butchered”. I felt this a lot when learning French in Paris for example, since I found them to be very proud of their ‘beautiful’ language; in Paris some people can almost make you feel unworthy of speaking it (luckily this has not been my experience in the rest of France). Then again if their English is perfect (or if they think it is) they may feel like showing it off. What’s even more frustrating, is when they find your attempts simply amusing. They may have other good reasons, but if they answer you back in English after you asked nicely, there are still ways to convince them!

Make helping you more personal

So if simply asking hasn’t worked, it’s time to make listening to you more interesting! This is especially important when your level is much lower. So, tell them passionately why you would like to practise (once again in their language). This can appeal to their human nature and make it much more personal and have them more interested in helping you. After occasionally getting answered in English here in Prague, I tell them about my 3-month mission. Mine is such a ridiculous story (fluent in Czech in 3 months?!?) that at worst, it holds their attention a little longer. At best it convinces them that maybe I am worth helping. Tell them that you are trying to discover your roots, or how you’ve always dreamed of one day speaking their language, etc.

Keeping the conversation in that language

Presuming this, or simply asking, has worked, you now have their attention for a moment; time to keep it! It can feel frustrating when they may smirk at your ‘cute’ attempts and your mistakes, or even worse – look impatient as you are struggling to form sentences. This is where I like to spice things up a bit to get people’s attention away from how “bad” my spoken level may be.

This is definitely not for everyone, but I dramatise my conversations a lot. Instead of an “um..” pause, and as well as conversational connectors, I like to add dramatic pauses looking intently at them just before very important information so that I can gather my thoughts and form the next sentence in my mind (And THEN he said something that would change my life forever……..). Change the tone of your voice and your facial expressions and be generally more expressive. Being more dramatic means that even when you are talking about something usually dull, and struggling to find the words to say it, they can still be made curious to hear more!

Everything about your body language should make it more interesting; speak confidently, open up your arms and use them to draw what you are saying. Many countries are much more expressive with their bodies than English speaking cultures, so even if your foreign language is perfect it can still seem uninteresting to converse with you compared to a local. Even when not in these countries I still use my whole upper body to tell a story. Always have a smile on your face to show that you are enjoying this conversation; any awkwardness you may create is less due to mistakes in your grammar and more due to how uncomfortable you are projecting yourself to others and making them feel the same way. On the other hand, a positive attitude is also contagious!

Usual social rules apply; talking about yourself too much may not be so interesting to the listener, so ask them about themselves and expand on common interests. It’s important to be aware that many cultures don’t talk about themselves and their achievements as much as we do in the English speaking world. I’ve seen foreign language speakers want to leave a conversation with many Americans for example, not because of their language level but because they won’t shut up about themselves (I was also guilty of this!) Conversation should involve the other person as much as possible to keep their interest, but if you see they are genuinely curious to hear your stories, then feel free to keep talking!

If you feel annoyed that they are finding your mistakes amusing then just remember that it’s not a bad thing. Since they are already in a laughing mood try to tell them a funny story! Then it will make you both feel good if they laugh! If you take it too seriously in the early stages then you won’t have fun and neither will the other person; this can stress you out and make you feel like you aren’t ready yet. You should try to enjoy yourself and forget about if your level is good enough and just have a fun conversation.

Are they still insisting on English? Time for a compromise!

There are some people that really, really do not want to give in and will insist on speaking English with you. In my early stages of travelling, I have unfortunately had some “friends” who disappeared as soon as I insisted on speaking their language. Some of them may have very good reasons, but (when you are living in the country) there are those that are simply using you for free English lessons. I see this too often; English speakers abroad that are very popular with locals and convinced that it’s due to their amazing personality, whereas a couple of these friends are actually there because in a lot of places it’s expensive to get English lessons, so why not practise for free! (I’m as guilty as anyone of doing this, but in the reverse direction). Sorry to sound so cynical, but I have seen this a lot! English is the path to a better career in many countries, so free English lessons are gold. If you give in during the early stages, it may be very hard to convince these people to suddenly stop speaking English with you.

It is important to stand your ground and keep on answering back in their language (in casual social situations). After a couple of times they may get the picture (sometimes it’s a battle of personalities; who should win? The more motivated one or the one who speaks “better” in their learned language?) but if they don’t give in then it’s time for a compromise!

Since they want to practise their English and you want to practise your foreign language, why not do both? When I was on too tight a budget to afford private or group lessons, I did tandems (exchanges) with foreigners. 30 minutes speaking English in exchange for 30 minutes speaking their language, with the other person correcting and helping when their language is being spoken. It’s free and both people get something out of it. If someone is flexible enough you can even take this to the next level and have your end of the conversation entirely in the foreign language and their end entirely in English the whole time. Too many people put emphasis on understanding, but in this way you are focussed entirely on actually speaking the language and not worried about understanding it; it gives you a mini-break and lets you relax each time the other person speaks. It can be confusing at first having a bilingual conversation, but it’s fun and both people win!

A definite solution

Of course, the easiest way to have someone speak and teach you their language is to pay them :P If you are already willing to spend money on expensive CD courses or expensive group classes, then that money would be much better spent by getting 10-15 private lessons from a native. In early stages someone with teaching experience would be ideal to explain why things are said certain ways, but from intermediate on you can do it with any native that remembers to correct you, since it’s just having a normal conversation. EVEN in the early stages, you should insist that most of the class is in the foreign language. From lower intermediate level up, no English should be used. (Read more)

Amadou M. Sall

Want to become an internet billionaire? Move to Africa

If you want to become extremely wealthy over the next five years, and you have a basic grasp of technology, here’s a no-brainer: move to Africa.

Seriously. The internet is only now arriving, and — with a billion people on the continent still mostly offline — there exists a once-in-a-lifetime opportunity to build the next Zyngas, eBays and Groupons for a huge untapped local market. You need only look at the map of huge broadband fibreoptic cables currently being laid on both east and west coasts, from Djibouti to Dakar, to understand how quickly and ambitiously an entire continent is being connected. It’s like being back in 1995 again, and realising there might just be a market for an online bookshop or auction website.

Don’t take my word for it: David Cameron is so keen to give British entrepreneurs a foothold that he recently took a high-level delegation of corporate CEOs to Nigeria and South Africa to highlight “one of the greatest economic opportunities on the planet”. The trip — featuring the bosses of firms such as Barclays and Bombardier, Vodafone and Virgin Atlantic — was hailed by Downing Street as “a historic visit to a continent with a trillion dollar economy and the potential, according to the IMF, to grow faster than Brazil over the next five years”. Much of that growth will come from startups that bring the mobile internet to businesses and consumers who have until now been offline. That’s why Cameron’s team invited along the British founders of red-hot mobile-money business Monitise, a clever text-messaging system called FrontlineSMS — and your own Digital Life columnist with his trusty notebook.

It was, admittedly, a surreal four-day schedule — taking in South Sudan, Rwanda, Nigeria and South Africa — that, at the last moment, was squeezed to just two days and two countries (well, there was the small matter of a domestic phone-hacking crisis to distract the PM’s attention). But that was long enough to get a sense of the extraordinary opportunities — at a time when McKinsey and Ernst & Young are forecasting that $150 billion will flow into Africa by 2015, and that consumer spending will reach $1.4 trillion by 2020. No wonder Helios Investment Partners could recently raise a $900 million fund specifically targeting the continent.

So where could you make your own tech-based millions? A few obvious markets primed for explosive growth:

Mobile money
Who needs banks if you can use your mobile to send and receive cash? More than a quarter of Kenya’s GDP now passes through a phone-to-phone network called M-Pesa, and in Uganda MTN MobileMoney has almost two million users. As Cameron put it in a speech to Lagos Business School, “Today, mobile banking systems mean we can cut out middlemen and make a direct impact on the lives of small farmers who can produce more food, feed their families, sell more food at the market and in turn buy more seed.”

E-commerce
You don’t need a smartphone, let alone a PC, to shop online. The American startup SlimTrader runs a service called MoBiashara, which lets African consumers shop by mobile on basic cellphones. And there are half a billion of those in Africa.

Business directories
The British startup entrepreneur Stefan Magdalinski — formerly of UpMyStreet and Moo.com — moved to Cape Town a couple of years ago to run a bunch of firms for international media group MIH, including a Kenyan business directory, Mocality, that gave many companies their first online presence. Why? Because he wanted to be where the action was.

Health
Not only do mobile phones turn into blood-pressure monitors and ultrasound devices that can connect rural communities. They can also detect counterfeit medicines: the startup mPedigree works with pharmaceutical companies to let patients text codes on packs of antimalarials to receive confirmation that they’re genuine.

(Read more)

ABRIC (Ctd :-)

Amadou M. Sall

Senegal: bad news for the French language

“Salaam aleikoum.”
- “Maleikoum salaam.”
“Na ga def?” (How are you?)
- “Magni fi rekk.” (All’s well)
“Ah! Déega Olof?” (You understand Wolof?)
- “Waaw, tuti rekk.” (Yes, just a little)

Admittedly, my Wolof is rudimentary and does need improvement. But gone are the days when a flawlessly exercised greeting in high school French would do the trick for you in Dakar. Yes, Senegal was a French colony; in fact it was the oldest one. Yes, Senegal’s first president Léopold Sédar Senghor was a giant of French literature. And yes, his successor Abdou Diouf heads the Organisation Internationale de la Francophonie. But this formal attachment to the French language is a far cry from your everyday street experience.

I am reminded of a conversation I had some years ago with a Dutch development worker. She confidently informed me that indigenous African languages were on the way out, being under constant assault from the big international languages. She may have had a point in the case of very small minority languages in pockets of Africa, but the idea that this continent will shortly only converse in foreign languages is ludicrous. Case in point: Senegal.

In the markets, in the taxis, in the shops and on the streets of Dakar, the language is Wolof. Go north and east and the language will be Halpulaar. Or take mbalax, Senegal’s signature popular music. All of it is sung in Wolof. Even international hits get the Wolof treatment, both in words and in music – and the result is usually an improvement on the original. French repertoire has virtually disappeared from Senegalese radio, which in most cases is a good thing; there is an awful lot of awful French pop music around. Mbalax rules, and if it’s not mbalax it’s hip-hop or that American musical disease known as R&B.

Someone who is the sum total of a lot of these elements is a guy called Akon. Senegalese by birth, lives in the USA, has made the same record with different words about twenty times and is an accomplished showman. Now picture a scene in a Senegalese town where a young crowd is singing along with all his tunes, word for word – in English! Happened last year, in Saint Louis, the oldest French settlement on the African coast.

Molière wept.

This French retreat is pretty universal. True, in places like Abidjan, Kinshasa, Yaoundé, it is still widely spoken, but it is taking the backseat. Abidjan speaks nouchy, a rich mix of French and a whole bunch of local languages all mashed up; Kinshasa converses in Lingala, Bamako prefers Bambara – and so on. Sure, the upper echelons still use French but it is probably safe to say that large numbers of Cameroonians, Congolese, Ivorians and even Senegalese have never spoken a European language. And if there is one foreign language that their children would like to speak, then it’s English, or, in the near future, Chinese. For which they will very likely have to go to a private learning institute that may be costly but delivers. (Read more)

Is Senegal really a “Francophone” country :-)

Amadou M. Sall

How we all benefit when women are multilingual | Fluent in 3 months

How we all benefit when women are multilingual | Fluent in 3 months.

Very interesting! What’s your take, your experience?

Amadou M. Sall

Catch Up, America!

“Isn’t India in North America?” a classmate asked in the seventh grade. I, along with the students around her, was completely dumbfounded. This is typical of the results you’ll see in an education system with no global focus. Yes, this may be an extreme example, but nonetheless it is a true account. At my school, at least, students are always complaining about the emphasis on standardized tests and not enough on experience and hands-on learning. The problem is, not enough American students take advantage of opportunities for global exposure and there are not enough cross-cultural initiatives to bring foreign students to the U.S. or vice versa. The world is calling for global citizens, but the U.S. has not yet answered.

Compared to other countries, the U.S. lags behind in its globally-minded students. Asia Society’s Heather Singmaster named four examples of nations who are already doing a great job of preparing the rising generation for a global economy: China, Singapore, Korea and India. I have noticed some common characteristics prevalent in these countries. They all require students to become experts in at least one foreign language (usually English), and the governments have recognized and acted on the fact that the future depends on the understanding of a globally-integrated world. Sure, these countries are also externally focused since their own economy is either developing (China, India, Korea) or too small to support the needs of the nation (Singapore). Most of the U.S. kids I know from school drop out of foreign language before they graduate. They fulfill the two-year requirement and replace Spanish or French with a random elective that does not even follow them after high school. When I asked a friend why he dropped Spanish, he replied, “When am I ever going to actually use it?”

In contrast, on a foreign exchange trip to Lima, Peru a few years ago, the student who hosted me was speaking English almost flawlessly. I asked her how her English could be so good, especially compared to the poor language skills I saw at my home school, and she told me that her parents wanted her to become fluent so she could compete for jobs in the future. Her school teaches English from the start of kindergarten — this is not casual tourist English. While these Peruvians were having full conversations with me in ninth grade, it’s sad to admit that my fellow classmates in Spanish could barely understand natives on an 11th grade school trip to Argentina. I’ve noticed that students in other countries have a heightened awareness of the importance of studying diverse cultures. For an American student to view the need for another language as superfluous makes me feel we are raising a generation of provincial students. Everyone makes a fuss about improving math and science skills, but how about cultural fluency? I do understand, however, that starting language training at age 13 (middle school) can be difficult for some. The least our schools can do is introduce exposure to other cultures, but even this is lacking. What the U.S. needs are cultural ambassadors, and more initiatives to bring in students from abroad.

What about exchanging cultural expression through music, dance, or sports? When I performed in a dance show at the Kennedy Center a few years back, Debbie Allen, the director, had been named a U.S. cultural ambassador and travelled around the world teaching American dance and picked up dancers to bring back to her studio in Los Angeles for classes or performances. This was an opportunity for dance students like me to learn about dancers from another culture and background. (Read more)

Amadou M. Sall

Best Countries To Do Business In 2012 [Infographic]

best-business-countries-data-infographic

Since the economic collapse, running a business has become just a tad bit more complicated for some people, and making up for lost time and money is far from simple. There are a lot of businesses around the world that had to close their doors for good just because of a few people’s bad and ignorant investments. It’s anything but fair, but that is something that we can’t keep delving into. Instead, we should spend the time trying to make things work again. So how do we do that you might ask. Well, if I knew, I would tell you in an instant. I guess the only thing to do is to work hard, stay dedicated and try to ride it out. Some countries have been hit harder than others of course, but don’t lose faith. If you’ve got the head for it, anything is possible.

If you are just starting out and are ready to launch your own startup, there are of course some countries where it is better to do business than others. The reasons are many and would fill several pages if I tried, but this infographic from Infographic Labs should shed some light exactly on this topic. They have collected data and information from countries around the world and put it all into an understandable format, just for you.

The lists are based upon the process and simplicity of acquiring construction permits, ease of tax compliance and how well shareholders are protected. As with everything, running a successful business has a lot to do with the way you dedicate yourself to researching the facts and processes. Knowing your business and how to run it could potentially save you thousands if not millions of dollars, depending on what league you play in. Knowledge is everything, and the more you know, the better you will be prepared when trouble emerges in your company. Places you can acquire this information are everywhere. All you need to do is the research and actually learn the trade, and you will do just fine.

Click Infographic To Enlarge

best-business-countries-infographic

(Read more)

Amadou M. Sall

Cultural Awareness Training | The Problem with DOs and DON’Ts

cultural awareness training boston DOs and DON'TsThese days, many organizations are providing cultural awareness training for their employees. If you have recently moved to the United States, is your company helping you develop the skills that you need to be an effective communicator in the United States? Improving our cultural awareness can prevent a lot of misunderstandings and can help us create better intercultural teams and more creative solutions by leveraging the power of different perspectives and ways of thinking. The only problem is that when people think of cultural awareness, they often think that they need to learn the DOs and DON’Ts regarding how to act and communicate in a different culture. What’s wrong with that? Well, in some ways it’s great to take the time to learn about etiquette and customs in your new culture.  If you just moved to the US, it could be very helpful to have a nice, clear bulleted list of things that you should and should not do. It’s simple and straightforward. But…take a few moments to think about it. Can your culture or any culture be reduced to a “simple and straightforward” list of bullet points and generalizations? Read more to learn a better way to gain cultural awareness.

Reflect on the DOs and DON’Ts of your Own Culture:

Take a moment to make a list of 5 etiquette DOs and DON’Ts for your own culture.  Ok, now take a look at your list. In how many situations do these rules NOT apply? Probably quite a few. Hopefully you get my point. Your country is diverse with different regions, different people, maybe different languages. How can it be summarized by DOs and DON’Ts?

What’s the Problem with DOs and DON’Ts ?

  • They create generalizations and perpetuate stereotypes: Even when “DOs” and “DON’Ts” are meant to help you adjust and communicate and don’t mean to harm anyone, they do create a certain way of thinking about different cultures in very simple, generalized terms.
  • They could get you into trouble: If you memorize the list of “DOs and DON’Ts” that you are given, you may not take the time to observe whether or not those behaviors are really appropriate. This could mean that you lose the respect of your colleagues or even cause a business deal to fail.
  • They don’t consider context: In your home country, do you act the same way in every situation? With your family? With your friends? With your colleagues? Cultural etiquette and norms can vary dramatically depending on the context and when you use a list of DOs and DON’Ts to make judgments on how to act without paying attention to context, you might end up making big mistakes!
  • They define “culture” as “country”: Is your culture just the country that you come from? What about your gender? region? class? company? industry? generation? In New York City, what could be proper etiquette for a conservative banking firm on Wall Street might be completely different for an advertising company in SOHO.

A Better Way to Develop Cultural Awareness:

So if DOs and DON’Ts aren’t the best way, what is the besy way to learn how to interact with people from different cultures? Here are two ideas:

  • Develop Cultural Self-awareness: Look inward, learn to observe yourself and your own culture and become more aware of how your cultural norms could be different from those in the culture where you are working and living. Understanding your own culture is the foundation of intercultural competence. You would never build the top floor of a house without completing the foundation, would you?
  • Improve your Observational Skills: Being able to observe an environment and make an informed decision about proper etiquette, communication style and cultural norms is much more powerful than memorizing a list of DOs and DON’Ts. Learn to observe and you will be successful in a new culture.

(Read more)

Amadou M. Sall

Africa’s hopeful economies: The sun shines bright

The continent’s impressive growth looks likely to continue

HER $3 billion fortune makes Oprah Winfrey the wealthiest black person in America, a position she has held for years. But she is no longer the richest black person in the world. That honour now goes to Aliko Dangote, the Nigerian cement king. Critics grumble that he is too close to the country’s soiled political class. Nonetheless his $10 billion fortune is money earned, not expropriated. The Dangote Group started as a small trading outfit in 1977. It has become a pan-African conglomerate with interests in sugar and logistics, as well as construction, and it is a real business, not a kleptocratic sham.

Legitimately self-made African billionaires are harbingers of hope. Though few in number, they are growing more common. They exemplify how far Africa has come and give reason to believe that its recent high growth rates may continue. The politics of the continent’s Mediterranean shore may have dominated headlines this year, but the new boom south of the Sahara will affect more lives.

From Ghana in the west to Mozambique in the south, Africa’s economies are consistently growing faster than those of almost any other region of the world. At least a dozen have expanded by more than 6% a year for six or more years. Ethiopia will grow by 7.5% this year, without a drop of oil to export. Once a byword for famine, it is now the world’s tenth-largest producer of livestock. Nor is its wealth monopolised by a well-connected clique. Embezzlement is still common but income distribution has improved in the past decade.

Severe income disparities persist through much of the continent; but a genuine middle class is emerging. According to Standard Bank, which operates throughout Africa, 60m African households have annual incomes greater than $3,000 at market exchange rates. By 2015, that number is expected to reach 100m—almost the same as in India now. These households belong to what might be called the consumer class. In total, 300m Africans earn more than $700 a year. That’s not much, and many of those people could be pushed back into penury by a small change in circumstance. But it can cover a phone and even some school fees. “They are not all middle class by Western standards, but nonetheless represent a vast market,” says Edward George, an economist at Ecobank, another African banking group.

As for Africans below the poverty line—the majority of the continent’s billion people—disease and hunger are still a big problem. Out of 1,000 children 118 will die before their fifth birthday. Two decades ago the figure was 165. Such progress towards the Millennium Development Goals, a series of poverty-reduction milestones set by the UN, is slow and uneven. But it is not negligible. And the mood among have-nots is better than at any time since the independence era two generations ago. True, Africans have a remarkable capacity for being upbeat. But it is seems that this time they really do have something to smile about.

Lions and tigers (and bears)

Since The Economist regrettably labelled Africa “the hopeless continent” a decade ago, a profound change has taken hold. Labour productivity has been rising. It is now growing by, on average, 2.7% a year. Trade between Africa and the rest of the world has increased by 200% since 2000. Inflation dropped from 22% in the 1990s to 8% in the past decade. Foreign debts declined by a quarter, budget deficits by two-thirds. In eight of the past ten years, according to the World Bank, sub-Saharan growth has been faster than East Asia’s (though that does include Japan).

Even after revising downward its 2012 forecast because of a slowdown in the northern hemisphere, the IMF still expects sub-Saharan Africa’s economies to expand by 5.75% next year. Several big countries are likely to hit growth rates of 10%. The World Bank—not known for boosterism—said in a report this year that “Africa could be on the brink of an economic take-off, much like China was 30 years ago and India 20 years ago,” though its officials think major poverty reduction will require higher growth than today’s—a long-term average of 7% or more.

There is another point of comparison with Asia: demography. Africa’s population is set to double, from 1 billion to 2 billion, over the next 40 years. As Africa’s population grows in size, it will also alter in shape. The median age is now 20, compared with 30 in Asia and 40 in Europe. With fertility rates dropping, that median will rise as today’s mass of young people moves into its most productive years. The ratio of people of working age to those younger and older—the dependency ratio—will improve. This “demographic dividend” was crucial to the growth of East Asian economies a generation ago. It offers a huge opportunity to Africa today.

Seen through a bullish eye, this reinforces exuberant talk of “lion economies” analogous to the Asian tigers. But there are caveats. For one thing, in Africa, perhaps even more so than in Asia, wildly different realities can exist side by side. Averaging out failed states and phenomenal success stories is of limited value. The experience of the leaders is an unreliable guide to what will become of the laggards. For another, these are early days, and there have been false dawns before. Those of bearish mind will ask whether the lions can match the tigers for stamina. Will Africa continue to rise? Or is this merely a strong upswing in a boom-bust cycle that will inevitably come tumbling back down?

More than diamond geezers

Previous African growth spurts undoubtedly owed a lot to commodity prices (see chart 1). After all, Africa has about half the world’s gold reserves and a third of its diamonds, not to mention copper, coltan and all sorts of other minerals and metals. In the 1960s revenues from mining paid for roads, palaces and skyscrapers. When markets slumped in the 1980s the money dried up. The skylines of Johannesburg, Nairobi and Lagos are still littered with high-rise flotsam from the high-water marks of previous booms.

Recently revenues from selling oil and metals have helped to fill treasuries, create jobs and feed an appetite for luxury. In gem-rich Angola, high-grade diamonds are reimported after being cut in Europe to adorn the fingers of local minerals magnates and their molls.

Overall, though, only about a third of Africa’s recent growth is due to commodities. West and southern Africa are the chief beneficiaries. Equatorial Guinea gets most of its revenues from oil; Zambia gets half its GDP from copper. When commodity prices soften or tumble such countries will undoubtedly suffer. But it is east Africa, with little oil and only a sprinkling of minerals, that boasts the fastest-expanding regional economy on the continent, and there are outposts of similar non-resource-based growth elsewhere, such as Burkina Faso. “Everything is growing, not just commodities,” says Mo Ibrahim, a Sudanese mobile-phone mogul who is arguably Africa’s most successful entrepreneur.

When the world economy—and with it commodity prices—tanked in 2008, African growth rates barely budged. “Africa has great resilience,” says Mthuli Ncube, chief economist of the African Development Bank. “A structural change has taken place.”

A long-term decline in commodity prices would undoubtedly hurt. But commodity-led growth on the continent is not as reversible as it used to be. For one thing, African governments have invested more wisely this time round, notably in infrastructure. In much of the continent roads are still dire. But there are more decent ones than there used to be, and each new length of tarmac will boost the productivity of the people it serves long after the cashflow that paid for it dries up. For another, Africa’s commodities now have a wider range of buyers. A generation ago Brazil, Russia, India and China accounted for just 1% of African trade. Today they make up 20%, and by 2030 the rate is expected to be 50%. If China and India continue to grow Africa probably will too.

More jaw-jaw, less war-war

What’s more, many foreign participants in the African commodity trade have become less short-termist. They are likely to stick around after they finish mining; Chinese workers, of whom there are tens of thousands in Africa, have shown a propensity to morph into local entrepreneurs. A Cantonese construction company in Angola recently set up its own manufacturing arm to produce equipment that is difficult to import. Few Western competitors would do the same (though many of their colonial forebears did).

Commodity growth may be more assured than it used to be. But two big drivers of Africa’s growth would still be there even if the continent held not a barrel of oil nor an ounce of gold. One is the application of technology. Mobile phones have penetrated deep into the bush. More than 600m Africans have one; perhaps 10% of those have access to mobile-internet services. The phones make boons like savings accounts and information on crop prices ever more available.

Technology is also aiding health care. The World Bank says malaria takes $12 billion out of Africa’s GDP every year. But thanks to more and better bed nets, death rates have fallen by 20%. Foreign investors in countries with high HIV-infection rates complain about expensively trained workers dying in their 30s and 40s, but the incidence of new infection is dropping in much of the continent, and many more people are receiving effective treatment.

The second big non-commodity driver is political stability. The Africa of a generation ago was a sad place. The blight of apartheid isolated its largest economy, South Africa. Only seven out of more than 50 countries held frequent elections. America and the Soviet Union conducted proxy wars. Capital was scarce and macroeconomic management erratic. Lives were cut short by bullets and machetes.

Africa is still not entirely peaceful and democratic. But it has made huge strides. The dead hand of the Soviet Union is gone; countries such as Mozambique and Ethiopia have given up on Marxism. The dictators, such as Congo’s leopard-skin-fez-wearing Mobutu Sese Seko, that superpowers once propped up have fallen. Civil wars like the one which crippled Angola have mostly ended. Two out of three African countries now hold elections, though they are not always free and fair. Congo held one on November 28th.

Friends and neighbours

Even if many of the world’s most inept states can still be found between the Sahara and Kalahari deserts, governance has improved markedly in many places. Regulatory reforms have partially unshackled markets. A string of privatisations (more than 100 in Nigeria alone) has reduced the role of the state in many countries. In Nigeria, Africa’s biggest resource economy, the much-expanded service sector, if taken together with agriculture, now almost matches oil output.

Trade barriers have been reduced, at least a bit, and despite the dearth of good roads, regional trade—long an African weakness—is picking up. By some measures, intra-African trade has gone from 6% to 13% of the total volume. Some economists think the post-apartheid reintegration of South Africa on its own has provided an extra 1% in annual GDP growth for the continent, and will continue to do so for some time. It is now the biggest source of foreign investment for other countries south of the Sahara.

Somewhat belatedly, Africans are taking an interest in each other. Flight connections are improving, even if an Arab city, Dubai, is still the best hub for African travellers. Blocks of African economies have taken steps towards integration. The East African Community, which launched a common market in 2010, is doing well; the Economic Community of West African States less so. The Southern African Development Community has made the movement of goods and people across borders much easier. That said, barriers remain, and the economy suffers as a result. Africans pay twice as much for washing powder as consumers in Asia, where trade and transport are easier and cheaper.

As in Asia a generation ago, relatively small increases in capital can produce large productivity gains. When, after decades of capital starvation, outside investors started to take that disproportionate return seriously, they helped Asia blossom. Now some of those investors are eyeing Africa. In financial centres such as London barely a week goes by without an Africa investor conference. Private-equity firms that a decade ago barely knew sub-Saharan Africa existed raised $1.5 billion for projects on the continent last year. In 2010 total foreign direct investment was more than $55 billion—five times what it was a decade earlier, and much more than Africa receives in aid (see chart 2).

Foreign investors are no longer just interested in oil wells and mines. They are moving on to medium-sized bets on consumer goods. The number of projects—for example by retail chains such as Britain’s Marks & Spencer—has doubled in the past three years. Despite the boom in mining, the share of total investment going into extractive activities has shrunk by 13%. That said, the riches are far from evenly spread: three-quarters of all investments are in just ten big countries.

The increased interest from outsiders that has been triggered by Africa’s political and technological changes is not, though, the heart of the story. Economic change has made life more rewarding for Africans themselves. They have more opportunities to start businesses and get ahead than they have enjoyed in living memory, and governments are showing some willingness to get out of their way. According to the World Bank’s annual ranking of commercial practices, 36 out of 46 African governments made things easier for business in the past year.

Talking to the future

No end to worries

That said, most African countries are still clustered near the bottom of the table. In all sorts of ways African governments need to run their countries more efficiently, more accountably and less intrusively. They also need to offer much better schooling, an area in which Africa woefully lags behind Asia. African businessmen constantly complain about the shortage of skills. Hiring qualified staff can be prohibitively expensive. The return of skilled exiles has helped in some newly peaceful countries, but often foreigners are needed, usually other Africans. Without better education, Africa cannot hope to emulate the Asian miracle.

Africa’s demographic dividend, too, is far from guaranteed. A growing population and a bulge of working-age citizens proved a blessing in Asia. But population growth always has its costs. All those extra people must be fed, educated and given opportunities. If illiberal policies obstruct growth and discourage firms from hiring, Africa’s extra millions may soon be jobless and disgruntled. Some may even take up arms—a sure recipe for disaster, both human and economic.

An abundance of young people is like gearing on a balance sheet: it makes good situations better and bad ones worse. It is worrying that some of Africa’s fastest-growing populations are in economies not performing well at the moment; and fertility rates are not declining as uniformly, or as swiftly, as they did in Asia.

Africa’s extra people are flocking to cities. Some 40% of Africans are city dwellers now, up from 30% a generation ago. By 2025 the number is likely to be 50%. In Asia the rate is currently 52%. This is usually a good thing. Productivity is higher in cities. Transport costs are lower and markets are busier when people live close to each other. In bad times, the tight ethnic jumble of the city can be a powder keg. That said, Africa’s worst wars, such as those in Congo, Rwanda, Sudan and Somalia, have been fought in countries where most people are peasants or livestock herders.(Read more)

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Amadou M. Sall